Next time you slip on a t-shirt for the gym or your runners for a jog, consider the logo you’re wearing. Was there a good reason you chose that brand, or was it just something you found under the Christmas tree one year? Well Puma might gives us all a reason to reconsider our sportswear soon, as the company aims to go carbon neutral. According to AsianOne Business, Puma wants to be the first sports apparel company to become eco-friendly. How? For starters they’re ditching the old cardboard shoe boxes for a new bag/box in one that is said to use 65% less cardboard than the standard box. Check out the video above.