Tampa Bay vintage

New Lightning jersey

The Tampa Bay Lightning Leaf-style look is still great, despite more mixed reviews than a Super Bowl anthem singing.

News sites, blogs and fan polls about the flash digs differ in their views with those in favour hardly overwhelming the detractors.

I find this strange because the new jersey is all class. I’m no Armani but I don’t know how you could conjure something better – even with Giorgio himself leading the design team. Some fans are tough to please I guess.

The two-tone uniforms with simplified lightning bolt logo hark back to another era. And that can only be a good thing. Let’s face it, the old jersey was caught in that early 90s design vortex that has hurt so many hockey team identities – as well as teen idols like Luke Perry and various R&B stars.

General Manager Steve Yzerman and the club consulted strategic brand development firm SME to develop the new brand, with an emphasis on a “classic” and “iconic” look.

And I think they succeeded. The blue and white incarnation is reminiscent of classic Maple Leafs uniforms, which hopefully for Tampa’s sake, inspires classic Leafs-like victories.

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NHL Ice Time is superbly distracting

NHL Ice Time

iPhone Apps are taking over the world, aren’t they? Sooner or later we’ll be sending these things to our meetings and on dates. It’ll be like that Schwarzenegger flick The 6th Day, or any sci-fi with Bruce Willis. Anyway, one app that has impressed us is NHL Ice Time. This is a genuine good use of time folks. Ice time that is! Ah, sorry. You get scores, stats, video highlights, photos and even streamed game audio all for around $10. For hockey fans unable to attend games or without a TV nearby, it doesn’t get much better than this type of access.